Application.
THE ROAD TO…?
(If you missed the announcement, Metal + Smith will be terminating our Program and Guide offering on December 19th, 2023.)
If you want to make your passion for jewelry design into a successful business, you may have to compromise with yourself, your artistic drives, and sensibilities. Over and over again we see jewelry artist after jewelry artist fail at business for many predictable reasons but the most common one is a reluctance to learn how to conduct oneself as a business.
Business acumen doesn’t come to a maker intuitively. It is a learned skill, and in order to stay in business every jewelry designer must put their work on a sound cost/revenue footing, develop market driven strategies as opposed to product driven ones, price their pieces for sale, implement various selling strategies, and at times compromise artistic and design choices in the interest of the business.
So how do you do that? Well the first step is recognizing you only know what you know (which is probably not a lot) and that in order to grow you might need some objective insight. You are likely not the best sounding board for something so personal to you, like your designs. Designers are very good at talking themselves into ANYTHING creative, and out of ANYTHING constructive. As a result the industry is swelling with stagnant independent designers moving in place, damaging their perceived value along the way.
THE ROAD TO ? is our November Program, and it is a hands on program between Designer and Consultant. Over (1) or (2) one-hour phone calls you will discuss the current state of your business, attainable and relevant business goals for where you are, your closing ratio, the health of your current marketing techniques, how much “dead money” you are creating and holding on to.
This is a WONDERFUL opportunity to have a check-up on your current efforts, because as we’ve already discussed, Designers are not the most objective surveyors of their businesses, and many are flat out not even operating like one. Let 2024 be the year you start, your future depends on it.
This program is open to ALL designers regardless of price point, location, or category, who are struggling with growth, unsure if their strategy is a viable one, and just feel like a dose of wisdom from the outside looking in is very much needed.
12 SPOTS ARE OPEN, consults start the first week of December. Register BELOW.